Brand Awareness - Consistency is Critical!

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Name: Brand Awareness - Consistency is Critical!
Date: September 30, 2020
Time: 9:00 AM - 10:30 AM MDT
Registration: Register Now
Event Description:
Your brand is the definition of your business: who you are, what you do, what you stand for, your goals, values, personality, and much more. It is not just your name, logo or tagline; it’s the feeling that is evoked by your customers when they think of your company. A good brand is built over time and requires thoughtful strategy, and consistent implementation. Whether you have a new or long-standing business, developing consistent branding and marketing is critical to your survival. Our presenter will share several tips and techniques for setting up your business for success, including:

• Start with a strong brand identity foundation
• Confirm your target market
• Select the proper communication channels
• A logo that can pass the litmus test
• Institute a solid Mission Statement
• Establish your messaging style, tone and goals
• Implement print and digital media
• Tell the same story across the board
• Plan for the future


Plenty of time for Q & A!

Meet our sponsor:

Patricia Garcia, Design Explorer LLC Patricia (Pat) Garcia is a seasoned Graphic and Web Designer whom specializes in Brand Identity Development and Brand Strategy. She has assisted new and existing businesses in creating authentic and compelling brand expressions. Through indepth market research and identity-based design, Pat creates a consistent and professional experience for their customers, resulting in improved perception and proJits. Pat’s educational and professional path has been a circuitous one. From her Jirst college experience as a ‘Music Theory and Composition’ major (‘Art’ minor), to an Associates degree in Engineering Design Graphics, to a career in High-Tech; performing jobs from Patent Illustrator to Engineering Design Automation Software Applications Engineer. Although her life took an unexpected course, she was never far from her creative roots. While injecting creativity into her technical jobs was somewhat satisfying, she eventually I left that career behind and completed a Bachelor of Arts degree in Design Management, at The Art Institute of Colorado. Since then, Pat has been on the design track and loving it!
Location:
Zoom Online Workshop - You will receive Zoom access within 30 minutes of class start time. 
You must attend the live workshop in order to receive the post email containing the video recording of this workshop.  If for some reason you cannot attend the live workshop, please call the office to learn about other options. 303-996-8976.
Date/Time Information:
Wednesday, September 30th
9:00 am - 10:30 am
Contact Information:
Amira Watters - 303-996-8976
Fees/Admission:
$10.00 Donation is Appreciated.
If you are experiencing financial hardship due to COVID-19, please feel free to choose the COVID-19 Hardship option during registration. 
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